Benji Allen creative directs Trippie Redd's NDA | HELM Creative

Benji Allen creative directs Trippie Redd's new album NDA

Benji Allen  //  Creative Direction
Trippie Redd
NDA  /  2026

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For NDA — Trippie Redd's sixth studio album, out August 14, 2026 via 1400 / 10K / Atlantic — Benji Allen built the visual world the whole record lives in: the palette, the recurring settings, the cast of guests, and the through-line that carries one character from "Slime Too" to "Free Melly". Seventeen videos, conceived as chapters of a single film rather than seventeen standalone clips.

He did it in close collaboration with director Austin Simkins, who directed the videos. Benji set the world and the rules of it; Austin shot it. The two worked as a unit from treatment through the edit — Benji shaping concept, casting, wardrobe and the arc across the run, Austin translating that into the frame — so a video with Young Thug, Kodak Black or Sexyy Red still reads unmistakably as part of the same universe.

Creative Director
Benji Allen
Director
Austin Simkins
Artist
Trippie Redd
Album
NDA — 2026
Represented by
HELM Creative

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